Women's Health, Prioritized
We're on a mission to support you through every stage of life, from your first period to well beyond your last.
O Positiv Health's Values
Our values shape how we work, the culture we foster, and the impact we strive to make—within our team and for the O Positiv community.
Positivity
Optimism fuels innovation. We believe every challenge has a solution, and every person has the power to improve their health. Our science-backed formulas deliver positive outcomes you can feel.
People
People are the heart of O Positiv. We invest in talent, build strong relationships, and create a culture of collaboration—because when we uplift each other, we elevate our community.
Performance
We don’t settle—we strive. Excellence drives us, from our product formulations to the way we work. By constantly raising the bar, we create real impact and trustworthy results.
About Our Founders
Brianna Bitton knew firsthand how limiting it felt to have so few options for hormonal health. She struggled with debilitating PMS symptoms and undiagnosed PCOS, desperate for long-term relief—while watching her mother navigate menopause with few solutions of her own. If women have been experiencing hormonal shifts for millions of years, why were there so few products designed to support them?
O Positiv was born from that question, built on the belief that women’s health shouldn’t be an afterthought. From the start, the brand set its mission to redefine women’s health by tackling generational taboos and addressing overlooked needs, supporting women from their first period to well beyond their last.
That mission first took shape with the launch of FLO PMS, the first-ever PMS gummy vitamin, followed by other category-defining products like MENO, the first-ever menopause relief gummy, and URO Vaginal Probiotic, a best-seller in vaginal health. Today, O Positiv continues to push forward, creating science-backed products that help women feel their best through every stage of life.
Quotes from Our Doctors
Dr. Roxanne Pero
OBGYN MD, FACOG, FACLM, IFMCP
“Finally, a company that spans the entire spectrum of women’s health needs! From hormonal health, menopause to PMS, bladder symptom relief to vaginal health, O Positiv is leading the charge in comprehensive, clean, and effective supplements for the modern day woman at any age and stage of her life.”
Dr. Jessica Shepherd
OBGYN MD, MBA, FACOG
“I recommend O Positiv's vitamins to my patients because—bottom line—they work. I appreciate that they tackle women's health issues that have been historically overlooked and minimized.”
Dr. Sasha Hakman
OBGYN MD, FACOG, Reproductive Endocrinologist
“A lot of my patients struggle with comfort and confidence when it comes to their vaginal health. O Positiv Health makes science-backed formulas with clinically-studied ingredients that support balance and comfort—ultimately leading to greater confidence.”
Dr. Saru Bala
Integrative Women’s Health ND
“Women often hear that their symptoms—from PMS to menopause, vaginal health to gut issues—are “normal.” I love O Positiv’s mission to fill commonly-ignored health needs, offering well-researched products that work.”
Dr. Roxanne Pero
OBGYN MD, FACOG, FACLM, IFMCP
“Finally, a company that spans the entire spectrum of women’s health needs! From hormonal health, menopause to PMS, bladder symptom relief to vaginal health, O Positiv is leading the charge in comprehensive, clean, and effective supplements for the modern day woman at any age and stage of her life.”
Dr. Jessica Shepherd
OBGYN MD, MBA, FACOG
“I recommend O Positiv's vitamins to my patients because—bottom line—they work. I appreciate that they tackle women's health issues that have been historically overlooked and minimized.”
Dr. Sasha Hakman
OBGYN MD, FACOG, Reproductive Endocrinologist
“A lot of my patients struggle with comfort and confidence when it comes to their vaginal health. O Positiv Health makes science-backed formulas with clinically-studied ingredients that support balance and comfort—ultimately leading to greater confidence.”
Dr. Saru Bala
Integrative Women’s Health ND
“Women often hear that their symptoms—from PMS to menopause, vaginal health to gut issues—are “normal.” I love O Positiv’s mission to fill commonly-ignored health needs, offering well-researched products that work.”
Making an Impact
O Positiv Health is the lead sponsor of the 2024 Making Strides Against Breast Cancer Walk of Santa Monica.
